Recently I recommended a new product to my Kickstart Newsletter readers, which has become one of the best-selling things I have ever reviewed.
Not just because it is incredibly cheap - although that undoubtedly helped - but because it simply oozes quality.
1K+ Passion to Profits is a $1,297 training program that its creator, Rob Cornish, is temporarily selling for just $7.
That seems crazy, I know, and my first thought (like yours, I suspect) was that it was too good to be true.
So I bought it and quickly found out that my first thought was dead wrong.
1K+ Passion to Profits IS a genuine $1,297 course that teaches new and established online course creators exactly how to conceive, create and cash-in on training courses that sell for AT LEAST $1,000 and often a lot more.
And yet, you can get the whole thing today, complete and unabridged, for just $7.
Find out exactly why Rob is almost giving it away for $7 in a moment.
My history with Rob Cornish
It was 2011 and a new guy turned up at one of my London Lunches (networking lunches that I have been running for Internet marketers since 2005 - until the pandemic got in the way). I’d never met him before, but immediately liked him. His name was Rob Cornish and he had recently given up a lucrative job in finance to pursue his dream of making money online.
Unlike so many people who want to be online marketers, Rob had already scored a big success. He had created a high-ticket online course for stockbrokers, and it was selling even better than he’d hoped.
After that first meeting, Rob became a bigger online marketer than I suspect even he had expected. In fact, looking back over my top selling promotions over the years, Rob’s products always outsold everything else I promoted. Probably because he doesn’t do hype, and he always puts his heart and soul into everything he produces.
In 2013 I ran a seminar in London, called KISS, and Rob agreed to be one of the speakers. Well, he blew everyone away and was one of the most popular speakers over the entire weekend.
Then, Rob moved away from London, started a family and took his online business in a different direction - primarily doing a lot of top-priced one-on-one coaching, and returned to his online roots producing high-ticket online courses.
Surprise and Shock...
I was surprised to discover Rob released 1K+ Passion to Profits that teaches his highly successful methods that help anyone conceive, create, craft, and ultimately, cash-in with online courses that easily sell for over $1,000.
I was completely shocked and blown away when I saw that it costs just $7.
At that price, and knowing Rob for being one of the straightest arrows I’ve ever met, it was the easiest purchase I’ve ever made. But, being a cynical marketer, I fully expected it to be a taster for a bigger course.
I was wrong. 1K+ Passion to Profits IS the bigger course. In fact, it is actually a course that Rob normally sells for $1,297 and it is worth every penny of that.
Two questions...
I immediately fired off a message to Rob to ask two questions:
Why are you selling a $1,297 course for $7?
He answered: “I call this my ‘outrageous offer’. It is a marketing experiment to test out different traffic methods, and I wanted to make it such a bargain that not buying it would be crazy.”
Do you have an affiliate program because my readers would love this?
His reply: “It isn’t part of an affiliate program, so nobody is promoting it. I’m not even promoting it to my own list yet. But if you’d like to offer it to your readers, I am happy to set you up as an exclusive.”
[Note: Since then, a few other affiliates have bought 1K+ through the review in my newsletter, Kickstart, and have contacted Rob to get permission to promote it too. Not because anyone will get rich promoting a $7 product - but because it is one of the best Internet marketing products anyone has seen in a very long time.]
An Outrageous Offer
For $7 1K+ Passion to Profits is likely to be the best value you’ll ever see. There are 5 modules in the course, all packed with Rob’s best training on how to devise, produce and sell high-ticket training courses. And believe me, it is powerful stuff.
Have a look at this short 1-minute overview of the contents...
Who, What, Why, Where, When and How
If you want to know WHY you should create a high-ticket training course, Rob explains it.
If you want to know HOW anyone can create a high-ticket training course, Rob leaves no stone unturned.
If you are confused as to WHAT a high-ticket course should cover, Rob removes the confusion.
If you want to know WHO to market your course to - guess what? Rob goes into great detail.
If you want to know WHERE you can promote your course to sell the maximum number of copies, Rob explains all that too.
If you want to know WHEN you should start creating courses that sell for $1,000 and more, I can tell you that - RIGHT NOW!
But why is it only $7?
That's a headline taken from Rob's sales page. It goes on to explain in detail exactly why you can save $1,290 by buying his course today.
Rob says the silly, giveaway price is a marketing test, so could end at any time. Make sure it doesn't end before you bite Rob's hand off.
Upsells
Almost all products sold online offer you upsells. Sometimes they have nothing to do with the main product, and sometimes they are the vital piece that makes the main product complete. Personally, I don't like that at all. In my view, if the front-end product needs something else to make it work, the vendor is cheating you by selling it.
1K+ Passion to Profits is a standalone product and the training it offers is 100% complete. It doesn't need any upsells to help you conceive, create, craft and cash-in on your own high-ticket online courses.
But having said that, there ARE a few upsells that are well worth considering because they add highly useful information that will put a lot of money in your pocket.
Upsell 1: "4x Rapid Income Booster"
This is a course that Rob created to show 4 ways he uses to bring in fast short-term cash. It normally sells for $197, but as a special offer, you can get it for just $17.
Just like 1K+ Passion to Profits, 4xRapid Income Booster is a course that is packed with content and is worth far more than even the normal full price, in my opinion.
There is no sales page for 4x Rapid Income Booster. When you go to the checkout for 1K+ Passion to Profits you see the panel above. Just click on the slider in the top right and hit 'Continue' and it will be added to your order.
At the time of writing this, 59% of the readers of my newsletter, Kickstart, who bought 1K+ Passion to Profits opted to buy this upsell. That's about double the number I would normally expect and shows just how valuable Rob's products are.
Upsell 2: Premium Enrollment
Whereas the focus of 1K+ Passion to Profits is on how to conceive, create, craft and cash-in with online training courses that sell for $1,000+, Premium Enrollment takes things to a different level.
In Premium Enrollment, Rob teaches (in his usual highly detailed and complete style) how to create courses that your clients will happily pay $3,000+ for.
There are 6 modules, plus one case study, with videos totaling 11 hours and 22 minutes of top-class training. Training that can catapult your business into the big time.
Upsell 3: Continuity Coach
1K+ Passion to Profits and Premium Enrollment are about high-priced courses that are either sold for a one-off price, or over a very short 5 or 6 week period. Continuity Coach teaches how to create and sell courses on a recurring income model.
How to create budget (<$97/month) and premium ($100-$497/month) continuity programs to bring recurring revenue into your business.
There are 6 modules, plus one case study, with videos totaling 9 hours and 8 minutes. Selling products for a one-time price (especially a high-ticket price) is great, but having money coming in month-in, month-out for something you worked on once and then 'forgot' is almost like magic. And with Rob's module on how to retain clients over the long term, the overall revenue can end up being far higher.
Final thoughts...
This has turned out to be rather a long review for a 'mere' $7 product.
That's because 1K+ Passion to Profits is not an ordinary $7 product. It is actually a complete, genuine $1,297 course that Rob Cornish is currently selling at a ridiculously low price as a marketing test.
It is unlikely that either 1K+ Passion to Profits, or any of the equally low priced upsells, will stay at these prices for long. After all, Rob is a clever man who has been hugely successful at doing exactly what he teaches for over 10 years. As soon as he is satisfied with the results of his test, he will go back to his normal pricing.
For what it’s worth, just skimming it, your review looks more like a sales page than a review, so if I were looking at it without knowing you, I might not find it as authoritative as other, more standard looking reviews…
Interesting thought, Simon. Thanks.
I thought it was a great article. I like to read as much as possible about a product before I part with my money, but I could have skimmed it if I had wanted to.
Good to see you explaining your relationship with the seller, and also details on the upsells and the cost of upsell 1, although it would have been nice to see the costs of the other upsells as well.
Thanks Stephen. The upsells (2 and 3) are $77 and $37, but there is also an option to pay in installments.
Never too long for people who are considering spending their money.
The less “blind” copy, the better.
Of course questions are raised when something supposedly worth >$1,000 is offered for nearly nothing. However, the video and images of content proves that the content is genuine.
I don’t see much difference between a $1k and $3k program, so its evident the FE is meant to be a loss leader.
What are the prices for OTO 2 and 3, Martin?
The upsells (2 and 3) are $77 and $37, but there is also an option to pay in installments.
Hello Martin
This is certainly an extremely comprehensive overview for such a low-priced front end product. In a sense the overall length makes one slightly suspicious that you’re entering a lengthy funnel! So having an insight into the upsells, and their costs, puts one at ease.
The video overview is also very useful as it will allow those who are seriously interested a peep into what exactly the course offers.
Thanks Tony.
Too long I think – just skim read so just need the most relevant bits
Also Martin – are you planning to sell your E book template/methology ?
Thanks for your thoughts Paul. Getting the length right is a tricky balance. Yes, I am working on my email templates. Actually, they are finished but I hit a technical snag with delivery because the .zip file is so big!
As a product promo it is just about right. Enough there so that people will read it rather than just “scroll to the bottom to see the price”. The comments on OTOs seem spot on. The main offer should always fully work as a stand alone item – although regrettably this is not always the case – so well done there.
Thanks Mike. I don’t always buy the OTOs of products I promote but try to say so if that’s the case. If I realise the main product is incomplete without the upsell, I don’t promote.
Excellent review Martin … really boosts confidence in the product being offered and makes me want to go buy it … and, it’s actually prompted a thought in my mind of how present something I’m working on.
Thanks David. I like prompting thoughts!
Hi Martin in my opinion just about right. In depth factual review giving you the information you need.
🙂
ALL GOOD CONTENT MARTIN-EXCELLENT
That’s what I like to hear!
Nice blog post, full of details and images. =)
Maybe it was nice to put the price of the Upsells, I always like to prepare myself and know how much it will cost to buy everything.
See ya!
The upsells (2 and 3) are $77 and $37, but there is also an option to pay in installments.
Just fine as is.I’m just not interested in starting an online course right now.
Understandable. It isn’t for everyone.
Is it too long, too short or long enough? About right
Does it cover the subject well? It seems to
It is informative? Yes
All good then!