Secrets of an Ethical Affiliate

There are two types of affiliate marketers...

1. Those who promote anything to make a fast buck.
2. The ethical ones whose reputation depends on promoting the best.

When I started affiliate marketing over 20 years ago, I made a conscious decision to check out everything I recommended to make sure it was what it purported to be, and that it was genuinely helpful to people who bought it.

Without even realizing it at the time, I became the second type of affiliate marketer.

Not that I am alone in being an ethical affiliate, or putting the needs of my audience above the desire to make quick cash at any cost. There are many decent people who promote excellent products - in every niche imaginable.

It is just that, sadly, there are even more who will plug any old garbage.

It isn't even always their fault - nobody has told them to do otherwise...

...Until Now

Secrets of an Ethical Affiliate is the distillation of my own processes that help me choose which products to promote, and which to avoid like the plague.

When I started to write what eventually became Secrets of an Ethical Affiliate, I imagined it would be a simple checklist and maybe 1,000 words of explanation.

It didn't turn out like that.

Somehow it kept growing. The more I thought about the system I use to select the best products to recommend to my readers, the more steps I realized I subconsciously take. And then each step needed to be explained with the 'because' and the 'context' to make it all make sense.

In the end, after over 2 months of writing, Secrets of an Ethical Affiliate came in at 18,817 words over 105 pages.

It Almost Wrote Itself

As I wrote, I also began to suspect that this was a book that wanted to be written.

Secrets of an Ethical Affiliate is not another how-to book about getting started in affiliate marketing. I don't tell you how to get started, or even why you should. 

But if you are already an affiliate, or want to become one, I teach you how to filter out the tempting, but trashy products, build your reputation as someone who recommends the best, and always put the needs of your audience first.

Apart from the obvious - sleeping well at night - there is another excellent reason why ethical affiliate marketing is the best way to go...

You will make far more money from a much smaller audience.

When you have a reputation for making honest and ethical recommendations, your audience is far more likely to buy. That's why, with a tiny list that is at least one-tenth the size of some affiliate's lists, I am regularly among the top affiliates for products I promote.

A Tool for Buyers Too

While Secrets of an Ethical Affiliate was written for affiliate marketers, there is another group of people who should read it:

Anyone who buys products from Warrior+, JVZoo or Clickbank.

It is easy to be taken in by unscrupulous affiliate who promote trash by giving it a glowing report. It is even easier to be hoodwinked by over hyped sales pages that promise the Earth but only deliver a handful of dirt.

But with the secret knowledge I reveal in Secrets of an Ethical Affiliate, anyone can soon learn to make informed decisions to buy. And, more often than not, understand why that shiny new thing is not what it seems.

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